Welcome to My New Food Blog Fellas

“Why a blog on APAC distribution? Who is this blog for and what kind of topics can I find in it?”

These are the questions I expect my blog readers would ask me.

First of all, I should specify that we are talking about FOOD distribution, as this is my business and my personal interest. APAC ( i.e. Asia / Pacific ) is the region I’m living and working since 2012, distributing Italian premium products and since 2017 one of the top high-end producer, in food-service and retail, directly or through distributors.

Then let’s clearly state that this blog is both for professionals and consumers as the purpose is to share with the largest possible audience my experience and expertise on sales and distribution of premium Italian food ( BTB ) , while trying to give a better understanding of our products to the local consumer ( BTC ) , aspect that too often is underestimated by many Italian producers.

You will find at least a weekly article talking about different country / product / sales channel , including some technical (but not too much) explanation on production processes and simple and clear advices on how to recognize the quality of the Italian food you are buying.

I’ll surely involve experts in different fields, from top level managers to experienced Chef and producers in order to provide a 360° vision of the amazing world of Italian Food.

Keep follow me and stay in touch with me also on LinkedIn @francescomaioli290979

A presto !

  • Thailand: Food Service Industry in a snapshot

    November 5, 2019 by

    Be yourself; Everyone else is already taken. — Oscar Wilde. INTRO Let’s start with a BtB-oriented article about one of the most interesting country in SEAsia, Thailand. The Thai food-service industry offers a lot of opportunities to food producers as we will see later in this article. In order to better understand the full picture… Read more

  • Pesto Gnocchi : how to prepare a wonderful dish in less than 5 minutes

    December 12, 2019 by

    You may prefer “alla Sorrentina” or with ragù, in any case Potato gnocchi is an evergreen Italian classic, everybody knows. By using the right products, it’s definitely possible to prepare at home, in less than 5 minutes, a delicious and tasty dish, in a simple , easy and practical way. Let’s see how to prepare… Read more


    December 4, 2019 by

    This week let’s analyze some key figure on Chinese retail overall business, a sector that increased an average of 10% a year in 2017 and 2018, overcoming 6 trillion USD total revenue. Astronomic! The total import of consumer oriented products had an even higher increase in percentage terms achieving 45 billion USD (up approx. 20%… Read more

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